Expand Your Practice: How to Increase Your Cultural Competency and Serve More Clients

The world around us is changing. As technological advances and demographics continue to shift, the legal consumer base is also evolving.

According to the 2020 U.S. Census, the most prevalent racial or ethnic group in the U.S. is the white, non-Hispanic population at 57.8%. However, this has decreased from 63.7% in 2010.

Meanwhile, the legal profession remains relatively homogenous.

Now more than ever, legal professionals must develop the cross-cultural awareness necessary to provide quality legal services across actual or perceived differences to serve a growing racially and ethnically diverse population.

In this talk, attorney Nkoyo Effiong Lewis will discuss cultural competency as a “must-have” skill for legal professionals committed to pursuing justice and closing the access to legal services gap, even in traditionally non-diverse communities.

She will share concrete strategies on how to increase cultural competency (no matter what your starting point is) and leverage interpersonal skills to design a legal profession and client experience that engages diverse communities with dignity and respect.

Cultural competency is professionalism. Let’s increase ours together.

Speaker Bio

Nkoyo Effiong Lewis is the Director of Law Practice Management Program for the State Bar of Georgia. In that role, she helps Georgia lawyers tap into innovation to build a profitable and purpose-filled practice with less struggle and stress. Prior to joining the State Bar, Nkoyo was the founder and principal attorney at The Effiong Firm LLC, a strategic law and consulting firm that advocated unapologetically for excellence, equity, and education justice alongside communities of color. As a strategic partner, Nkoyo helped caregivers and courageous leaders protect the people and purposes that mattered most to them.

With a steadfast focus on equipping clients with the confidence, competence, and capacity they need to resolve problems better, The Effiong Firm leveraged technology to offer practical and proactive legal and advocacy solutions through flat fee and subscription services.

Nkoyo is a proud graduate of Brown University and New York University School of Law. She lives in Atlanta with her husband and children.