Build Your Law Firm Pyramid

Just like the pyramids, your law practice will not be built in a day. However, by developing your law firm’s business in simple and intentional ways, you will be on your way to a successful and sustainable future. Mark will discuss one common, but often unnoticed, business strategy that he calls, “Building Pyramids.” He will show how businesses in other industries have built their own “pyramids,” often with you as an unwitting participant. He will also share examples of law firms, big and small, high-tech and low-tech, that are successfully building pyramids and their law firm’s future.

Speaker Bio

Mark Britton is the founder of the legal marketplace, Upon his retirement from Avvo in 2018, Above the Law called Mark “the person who most disrupted law this decade.”

Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia, Inc. (NSDQ: EXPE). In this position, Mark oversaw all strategy, finance, accounting, corporate development, legal, human resources and government relations functions for the IACT companies, including Expedia,, Hotwire, Classic Custom Vacations and Interval International. Mark was also Expedia’s first general counsel and a long-time Board member of Orbitz Worldwide (NYSE: OWW).

Today, Mark stays active in the legal industry by advising some of its most innovative companies, including Clio (, Clearbrief ( and Tangibly ( Mark also regularly advises courts and other policy groups regarding technology, access to justice and the future of law.

Mark received his law degree from George Washington University. He holds a degree in finance from Gonzaga University and served on Gonzaga’s Board of Regents for 14 years. He has appeared on major news programs, including ABC’s Good Morning America, Fox Business News, CNN Money and Dow Jones MarketWatch. He also received Ernst & Young’s “Entrepreneur of the Year” Award in 2015.