The internet is an amazing thing. At no other time in history have we had access to so much information and so many people. People are increasingly turning to the internet to answer questions, solve problems and review goods, services and yes, lawyers. The question is who and what will they find.

Gyi Tsakalakis reminded attendees that there are unique considerations when marketing a law practice. While the hallmark of business development in the legal profession remains relationships, technology has improved such that it’s now an essential part of new business sourcing and client development.

Lawyers who deploy technology to communicate value and solidify relationships will win, Tsakalakis said. He recommended that attendees leverage social media networks, automation systems and online tools to accelerate professional relationships and demonstrate their legal knowledge, skill and experience to audiences online.