Plus ça change, plus c’est la même chose
The internet is an amazing thing. At no other time in history have we had access to so much information and so many people. People are increasingly turning to the internet to answer questions, solve problems and review goods, services and yes, lawyers. The question is who and what will they find.
Gyi Tsakalakis reminded attendees that there are unique considerations when marketing a law practice. While the hallmark of business development in the legal profession remains relationships, technology has improved such that it’s now an essential part of new business sourcing and client development.
Lawyers who deploy technology to communicate value and solidify relationships will win, Tsakalakis said. He recommended that attendees leverage social media networks, automation systems and online tools to accelerate professional relationships and demonstrate their legal knowledge, skill and experience to audiences online.
Gyi Tsakalakis is founder and president of AttorneySync, a digital marketing agency targeted to lawyers. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with improved digital marketing strategies.
Gyi is also president of EPL Digital, an SEO, search engine marketing and analytics company. He is a member of Apcero, LLC, a firm dedicated to equipping people with knowledge and resources to make informed consumer decisions, and the Forbes Agency Council. Gyi regularly writes and speaks on online legal marketing and technology in Chicago and beyond.